Have your say

We want to hear from healthcare professionals about the educational and promotional communications, resources and events that best support their clinical practice and professional development.

By sharing your views, you can help us understand what content is most useful, how often you would like to receive communications, when updates can feel too frequent or not frequent enough, and what you value most from pharmaceutical company communications and educational opportunities.

We’re also interested in understanding how healthcare professionals are using AI in practice, how comfortable they feel using it, and whether further education or support in this area would be helpful.

Your feedback will help us shape more relevant, meaningful and useful communications for HCPs in the future.

HCP Connect Survey Q1 2026

Organisation

Type of role

Postcode

Care provision

How long have you been practicing?

Less than a year

1-5 years

6-10 years

11- 20 years

21-30 years

30 years +

Do you want to join the HCP Connect community?

By ticking this box, you agree to receive educational and promotional news, updates and information from Uniphar. These communications may include promotional content from carefully selected third parties including charities, groups and the pharmaceutical industry.

You can unsubscribe at any time via the link in our emails. We handle your data with care in line with our Privacy Policy and never share it with third parties

First Name

Last Name

HCP Confirmation

I confirm I am a UK healthcare professional

Professional body

Professional body number

Areas of interest

All areas of interest

Anaesthetics

Anti-infectives

Cardiovascular

Dermatology

Diabetes

Gastroenterology

General Practice

Geriatrics

Haematology

Immunology

Men's Health

Mental Health

Neurology & CNS

Nutrition

Oncology

Ophthalmology

Orthopaedics

Paediatric Health

Pain Management

Palliative Health

Podiatry

Psychiatric Health

Radiology

Rare Diseases

Respiratory

Rheumatology

Sexual Health

Urology

Vaccines

Value from the pharmaceutical industry

How does the information provided by pharma give value to your day to day?

It aids my professional development

I use it to inform colleagues

I use it to inform prescribing activity

I use it to change service delivery

I use it to aid diagnosis

What type of information provides most value?

Product information

New treatment pathways

Patient resources

Research and whitepapers

Therapy area news

What tools do you use in practice?

Patient pathways

Guidelines

E-learning

Case studies

Videos

Diagnostic toolkits

Consensus statements

Consulting guides

Patient information leaflets

Pharma websites

Non-pharma websites

Social media

Conferences

Webinars

Peer networks

Other (Please state below)

Other

What’s your level of trust for the pharmaceutical industry with the information they provide?(1= very low trust, 5 = very high trust)

How can the pharma industry improve their trustworthiness?

Communication

Do you meet with pharmaceutical representatives?

Face-to-face

Virtually

A mix of both

I communicate with reps digitally via email

I don’t meet with reps

How would you prefer to meet with pharmaceutical representatives?

Face-to-face

Virtually

A mix of both

I would like to communicate with reps digitally via email

I don’t want to meet with reps

Do you receive email communications from pharmaceutical companies?

Yes

Sometimes

Do you read or engage with email communications from pharmaceutical companies?

Yes

Sometimes

Which email communications are you most likely to read or engage with from pharmaceutical companies?

Event invitations

Newsletters

Product information

Other (Please state below)

Other

Are you happy with the frequency of email communication from pharmaceutical companies?

Yes

No, too much

No, not enough

How do you prefer to update your therapy area, clinical and treatment knowledge? Select all that apply:

In-person live events and conferences

Online live events and conferences

Webinars

On demand webinars

Pharma rep meetings

Whitepapers and resources

Reports

Self-paced eLearning

Email communication

Social media

Pharmaceutical website portals and websites

Non-pharmaceutical website portals and websites

Leaflets

Peer to peer information

Information endorsed by advisory boards

Information endorsed by key opinion leaders

Other (please state)

Other:

Which of these shape your prescribing decisions?

In-person live events and conferences

Online live events and conferences

Webinars

On demand webinars

Pharma rep meetings

Whitepapers and resources

Reports

Self-paced eLearning

Email communication

Social media

Pharmaceutical website portals and websites

Non-pharmaceutical website portals and websites

Leaflets

Peer to peer information

Information endorsed by advisory boards

Information endorsed by key opinion leaders

Other (please state)

Other:

Do you use social media in a professional capacity? i.e. to keep up to date on therapy area developments, research and/or industry news.

Yes, Facebook

Yes, Linkedin

Yes, X (Twitter)

Yes, Instagram

Yes, TikTok

All of the above

Other (please state)

I don’t use social media for professional purposes

Other:

Events

Do you feel you have enough choice when it comes to pharmaceutical events, conferences and webinars in your specialism?

Yes

Somewhat

Is your preference to attend:

In-person conferences

In-person small group events

Hybrid events (your choice whether to attend in person or virtually)

Webinars

I don't attend events

Other (please state)

If other, please specify:

How many events do you attend per calendar year?

0-2

2-5

5-10

10+

Why do you attend events?

CPD/ CME

To learn about new treatments

Therapy area updates

Peer to peer engagement

Networking

Innovation (eg digital tech, AI, health innovation)

Other (please state)

Other:

What is your reason for not attending events?

Too expensive

Cannot find the time in my schedule / cannot get time off work to attend

Not at a convenient time i.e. day time / evenings

I do not see any that are relevant for my therapy area

Other (please state)

Other:

When it comes to events, conferences and webinars, what type of content would you like to see covered?

In general, what tools, events and resources would make your job easier?

Adoption of AI

Do you use AI in a professional capacity?

Yes

What AI programmes do you use?

How do you use AI?

Clinical decision support

Diagnostics

Admin

Treatment planning

Drug discovery & research

Remote monitoring

Enhancing patient experience

Other (please state)

Other:

How much do you trust AI to provide you with accurate information? (1= very low trust, 5 = very high trust)

Would you like more guidance or training on how to use AI in your practice?

Yes

Is there anything you would like to learn about AI?